SEO is an acronym for “Search Engine Optimization”
It is the process undertaken to increase a website’s search traffic and sales conversion by increasing the website’s rank on the SERP’s (Search Engine Results Page) providing the owner with free website leads from organic local search results.
Firstly you must know there is no magic pill for ranking high on Google, it takes constant work and dedication to improve your websites visibility, especially when it comes to highly competitive keywords.
How Does a Search Engine (Google, Bing etc) Rank Websites?
Search engine’s promote authority and relevance using a complicated algorithm designed to show the most relevant results at the top of the page, there are many key factor’s search engines look for, some of these are-
Linking- Basically speaking, if a web-page has many other popular websites with similar content linking to your web-pages the Search Algorithms will determine your page will Gain Higher Authority and relevance. Only quality relevant “Organic” link-building is recommended, it is better to have fewer, quality links. then 1000’s of low quality irrelevant ones.
Content- You’ll need determine your websites most profitable and relevant keywords by undertaking research and analysis. A website with plenty of SEO-optimized content, will have more keywords and “long-tail keywords” and therefore will be relevant to a greater number of search-terms. You must not only concentrate on filling your sites pages with Quality, Well-Written Content that is readable and interesting, it must also be easy for the search engine to “crawl” and find your content. You could write all your websites pages in-house or you could Hire SEO Copywriters to write Search-Engine Friendly Articles.
Usability- Search-engine algorithms can determine how effective and relevant your site is by checking certain stats- Site-loading Speed, Bounce Rate, or how long a user stays on the page and how many pages they view.
Search-engines also take into account the sites Social Media Presence and other popularity indicators. There are many other factors that can affect your websites Page Rank. If you would like to learn more about SEO and getting Organic Web Traffic to your website, stay up to date with free SEO Articles and Guides subscribe to our newsletter