How To Find Influencers and Engage Your Audience

influencers

influencersI am going to show you a growth hacking method you can use to engage your target audience, get back-links and influence in the process! Without further ado, I introduce to you…

Finding Influencers

Traffic

As you can see, the graph on my right shows the traffic stats to a very authoritative blog in the Online Marketing niche. This site only saw 10% of it’s traffic from search engines!  Monetizing your site you should think about other avenues for lead generation as well!

So Cut The Bull$#!T! How do I Do I Do It?

Here we have broken down the process into some super easy steps that you can follow, I will explain this further as we go.

1. Define your target audience

2. Begin to understand their mindset

3. Find where they are gathering online

4. Begin to interact with them and engage with their followers

Target Audience

Finding Your Target Audience

The fist step is to find out who your potential customers or target readers actually are. Now this may sound simpler than it seems. Ask yourself, what makes them tick? What is their though process when they land on my site? Do I address any potential questions that may arise?

How I Did It

Now you may already think you know how you discovered your niches influences, but I’m going to show you how I did it. When I think of who can benefit from the content on my site, these were the ones that immediately sprung to mind.

  • SEO Enthusiasts and Web Design Hobbyists
  • Full Time SEO’s and Agencies
  • Affiliate Marketers and Bloggers
  • Local Businesses in need of more leads
  • Large Corporate businesses and Organizations

Now if you think about it, each of these groups of people has a different purpose for visiting my site, the hobbyist has a full time job and therefore has limited time and a steady income, he pursues online marketing as a sideline or passive income. He sees potential to gain knowledge and experience.

You will then get your corporate and local businesses who may not know much about SEO but are looking for marketing methods they can employ to increase their brand awareness.

At the end of the day, understanding your audience is key to being successful in your digital marketing efforts.

EPSON scanner image

 

Understanding Your Audience

Once you have defined who you expect to be landing on your site, you need to try to understand them. Why are they looking for your offerings online in the first place? What questions or concerns might they get from reading and taking in your pages content.

Ask yourself- Does my site address these questions? 

You already know that they have landed on your site looking for a particular service or offering that you have, but are you addressing all their concerns and funneling them down your sales channel? Or are they unconvinced by what has been presented to them?

Do you really know your target audience?

How I Gained Some Understanding

As a successful online entrepreneur at various levels throughout my career. You can gain a lot just by browsing relevant forums and informational resources for more information. I went on marketing blogs and looked for the following-

  • People that have questions and are getting an incorrect answer or no answers at all
  • When all the answers to a specific answer are poor or irrelevant
  • General advice that doesn’t go into detail on the nitty gritty of actually implementing a solution to a problem.
  • Out dated and impartial information that gets one nowhere.

I took the time to understand my audience before I wrote content for my blog, all content needed to be relevant to my audience and provide value in some way. No one likes the feeling of being “spammed” or windering, “how did I end up on this page?” so to be sure to engage you will need to begin to answer all the questions that a reader might have.

If your content does not engage, you might lose them, forever!

Finding Your Audiences Hangouts

BuzzBundle

BuzzBundleThere are a few ways I go about looking for my audience and where they hang out. One way I use to scout Forums and Social Media is with Buzz Bundle. It’s an easy to use piece of software that allows you to easily reply to forums, social bookmarking sites, yahoo answers etc. and more all from one interface!

Anyone can use this to easily drive traffic to their blog. All one needs to do is enter phrases and keywords that are relevant to their target market and what they are looking for.

To get involved in the conversation all you need to do is click on the particular message and respond from the software, it integrates a variety of platforms and sites all in one place!

Forums and Their Search Engines

You might already know where your audience frequents, if not you may wan to chek for forums an easy way to do this is using forum search engines. A good example of this is boardreader.com.

Boardreader.com screenshot

A quick glance at these results and you can see that you can determine the questions being asked by your audience as well as the hot topics that generate the most interest.

Twitter

Twitter is a great way to check trends and find influences and followers alike, a quick search of a relevant keyword and you will be shown some topics of conversation that are ongoing right now.

Egobait!

Egobait Cartoon

 

This is a method you can use to leverage your niches top influences ego to gain more exposure! Yes sure, one can use SEO to drive traffic to your website organically, but we are talking about growth hacking methods that will not only improve your SEO organically but also drive traffic by gaining mentions from respected experts.

The truth is you need more than just solid SEO to drive leads to your site. Online marketing should always leverage an arsenal of techniques in their digital marketing campaigns to get full exposure and maximum Rand value.

 Engaging Your Audience

  • Constantly reply to forum posts and messages
  • Comment on blogs that are relevant and provide insightful information (No one likes spam)
  • Tweet, FB post and engage on all forms of social media

I know you’ve probably heard it all before, but ask yourself, have you done any of the following this week/month/year?- Posted on your FB page? Did you reply to a relevant tweet? Have you answered anyone’s questions on forums?

engagement

Engage Appropriately

It’s all well and good that you have finally found your target market, but now how do you go about starting the conversation? Quick answers that you found elsewhere rarely get the most attention on a forum.

If you have seen the advice you are giving 100 times before, what makes you think that you saying it will provide any extra value?

Your engagement will really affect your brands portrayal, so take the time to effectively answer the query.

 Summary

I have gone through some of the methods I employ to find and join the conversation. Do you have some methods you’d like to share? Feel free to comment below and JOIN THE DISCUSSION! 

Techniques to get Quality Backlinks in 2015

Create infographics

Link building is an integral part of any SEO strategy but it is important to make sure that you know what you’re doing. Google is provides a great service in providing users with relevant pages to what they’re searching for, and part of the way it does this is by recognizing spam for what it is, any “Black-hat back-linking” service that Google classifies as spam may negatively effect your ranking.

To keep your web reputation safe here are 5 link-building strategies that are safe or “White-hat” Google friendly back links tat you can employ in your marketing strategy.

Make Interesting Infographics

Create infographics
Create info-graphics to engage your visitors and promote shares.

If you create lot’s of great interesting infographics aimed at your target market you’ll find it creates for much more interesting content and they are also likely to be shared, and this creates back-links. Another thing to do is submit your infographics to Social Bookmarking sites.

Guest Blog and have others guest blog on your site.

Approach bloggers you follow and ask to share content on each-others blogs. This can bring traffic and leads directly from the article. It is also a way of building High PR Organic Back-Links to your site. Why not add some fresh opinion to your pages and offer your some different content for your readers.

Share On Social Media

Social Sharing
Social media and Social Bookmarking Services are great for growing brand awareness,

Get your message out there and create some buzz! Share all your new content on your social media profiles and make sure you respond to any messages to keep your profiles informative and interactive. Connect with your followers and portray your company and your brand as open, communicative and friendly.

  • Submit your posts on Reddit
  • Post your link to LinkedIn groups
  • Share it on your Facebook Page
  • Pin it to Pinterest
  • Share on Google +

Get more backlinks with Social Bookmarking

Get more backlinks with Social Bookmarking

Use Social Marketing Software to connect to all the various platforms and control your content from one place.

  • Hubspot.com is a great hub and control panel for all your Social Marketing needs.

Approach other websites for links

And I don’t mean spamming blogs with comments and spamming bulk email lists.

Whenever you share someones content or product on your blog, send them a message:

“Hey ABC, 

I just mentioned you on my website, thanks for the great work on such and such.

Regards,

John”

Whilst this is not asking them directly it’s promoting them to do the same for you.

and.

“Hey ABC,

I just created this Info-graphic about online marketing, would this interest your readers?”

The point is, approach people on a personal level and offer them something useful to share with their readers.”

Create a Brand Awareness

SEO is not just about the technical aspects of ranking a web-page, it is about generating interest and trust in your brand two, if your SEO techniques promote your brand and create a buzz, the backlinks will come naturally and organically.

Conclusion

If it sounds too good to be true, it probably is. If websites promise 1000’s of links that will get you to page one for R100 it probably is. Link-building in 2015 is all about hard-work and engaging your visitors and offering great content on social and business fronts.

 

Guide: How to write a Press Release

SEO: How to Write A Press Release

In this article we will discuss what is required to write an effective press release for your business. A press release is a written article which is released to the media.

SEO: How to Write A Press Release
Guide to writing better Press Releases

You do not need a newsworthy item to gain exposure from a press release, you can announce anything such as: Scheduled events in your company, new products or services, personal promotions or public announcements. When it comes to gaining exposure from the press, reporters are more likely to publish something they discovered from a press release. They can be vital tools in gaining the much needed exposure your business needs to generate more traffic and sales.

Step 1: Make it pop!

Press release title must be a Bold News Headline

Come up with an outstanding headline for your press release. It should be concise and clear, try getting straight to the point. Although we put this as step one to creating an effective article for press release. We recommend that you write your headline after you have a complete and ready article.

SERP.co.za recognized as quality online marketing tool. See how that works in grabbing your attention? You want to know it could help me with my Online Marketing. Your headline should make potential readers want to learn more about your product or service.

Make it bold! This is usually achieved by using larger font size and a more concise heading. Try leave out certain smaller words such as: “the” and “a”. News-grabbing headlines are commonly written in the present tense.

Use Keywords. Once you have written your article extract important Keywords that are relevant to your business and the product/service. Use the most relevant keyword in the Press Release title.

Writing the body of your press release
Writing the body of your press release

Step 2: Writing the body copy

The press release should be written in such a way that it appears as a news article. Journalists can be busy people and it is important that you communicate in a way that they like to be communicated to in.

  • Start with the date and the city that is most relevant to your business.
  • The first sentence should be thoughtful, concise and attention grabbing and should be a summary of what most of the article is covering.
  • The press release article should be compact, avoid using long sentences and paragraphs.Avoid using overly fancy wording jargon and keep a clean professional manner. Avoid repeating yourself too many times throughout the article.
  • The first paragraph should sum up your entire release and the articles following that should explain further detail into the product/service or announcement.
  • Try stick to the facts- Scheduled Events, Products, Dates, Special offers. When dealing with the news, make sure that you provide mostly concrete facts.
  • Make sure you answer all 5 of these for the potential readers-who, where, when, why, what and how?”

With the basics now done, fill in the gaps with your creative writing skills. Reread the article and rewrite until you are happy with the way your article reads. It must read like a good new article if you want to generate more interest in your business, read some examples online and try convey your message clearly in this style.

Press releases can be a great way to spread brand awareness and interest in your product but they are also a  great SEO Tool in generating organic links, bulding better backlink profile for your page in the process. Continue below.

One of our products:

Press Release Article Writing

 

 

Mastering Press Release Format

Okay so you have the basic structure together. Now it’s time to master the formatting of your article and getting it. ready for release. Your content should be one page long at the most, it should be sort and concise, no-one is going to waste their time reading 5 paragraphs of a news article unless it is national news.

  • Put “FOR IMMEDIATE RELEASE” should be displayed clearly on the top left margin of your page.
  • The headline should be in bold/larger font and should be centered at the top of the page
  •  Contact information at the end for readers to find out more

Example press release format:

Press release example
An example of how to format a press release

 

You should also then add your contact info to the very bottom the page.

Add your details to the bottom of your Press Release example

 

 

Finally, Send your press release to media outlets for distribution. We hope you enjoyed this guide, feel free to post your feedback below.