How To Find Influencers and Engage Your Audience

influencers

influencersI am going to show you a growth hacking method you can use to engage your target audience, get back-links and influence in the process! Without further ado, I introduce to you…

Finding Influencers

Traffic

As you can see, the graph on my right shows the traffic stats to a very authoritative blog in the Online Marketing niche. This site only saw 10% of it’s traffic from search engines!  Monetizing your site you should think about other avenues for lead generation as well!

So Cut The Bull$#!T! How do I Do I Do It?

Here we have broken down the process into some super easy steps that you can follow, I will explain this further as we go.

1. Define your target audience

2. Begin to understand their mindset

3. Find where they are gathering online

4. Begin to interact with them and engage with their followers

Target Audience

Finding Your Target Audience

The fist step is to find out who your potential customers or target readers actually are. Now this may sound simpler than it seems. Ask yourself, what makes them tick? What is their though process when they land on my site? Do I address any potential questions that may arise?

How I Did It

Now you may already think you know how you discovered your niches influences, but I’m going to show you how I did it. When I think of who can benefit from the content on my site, these were the ones that immediately sprung to mind.

  • SEO Enthusiasts and Web Design Hobbyists
  • Full Time SEO’s and Agencies
  • Affiliate Marketers and Bloggers
  • Local Businesses in need of more leads
  • Large Corporate businesses and Organizations

Now if you think about it, each of these groups of people has a different purpose for visiting my site, the hobbyist has a full time job and therefore has limited time and a steady income, he pursues online marketing as a sideline or passive income. He sees potential to gain knowledge and experience.

You will then get your corporate and local businesses who may not know much about SEO but are looking for marketing methods they can employ to increase their brand awareness.

At the end of the day, understanding your audience is key to being successful in your digital marketing efforts.

EPSON scanner image

 

Understanding Your Audience

Once you have defined who you expect to be landing on your site, you need to try to understand them. Why are they looking for your offerings online in the first place? What questions or concerns might they get from reading and taking in your pages content.

Ask yourself- Does my site address these questions? 

You already know that they have landed on your site looking for a particular service or offering that you have, but are you addressing all their concerns and funneling them down your sales channel? Or are they unconvinced by what has been presented to them?

Do you really know your target audience?

How I Gained Some Understanding

As a successful online entrepreneur at various levels throughout my career. You can gain a lot just by browsing relevant forums and informational resources for more information. I went on marketing blogs and looked for the following-

  • People that have questions and are getting an incorrect answer or no answers at all
  • When all the answers to a specific answer are poor or irrelevant
  • General advice that doesn’t go into detail on the nitty gritty of actually implementing a solution to a problem.
  • Out dated and impartial information that gets one nowhere.

I took the time to understand my audience before I wrote content for my blog, all content needed to be relevant to my audience and provide value in some way. No one likes the feeling of being “spammed” or windering, “how did I end up on this page?” so to be sure to engage you will need to begin to answer all the questions that a reader might have.

If your content does not engage, you might lose them, forever!

Finding Your Audiences Hangouts

BuzzBundle

BuzzBundleThere are a few ways I go about looking for my audience and where they hang out. One way I use to scout Forums and Social Media is with Buzz Bundle. It’s an easy to use piece of software that allows you to easily reply to forums, social bookmarking sites, yahoo answers etc. and more all from one interface!

Anyone can use this to easily drive traffic to their blog. All one needs to do is enter phrases and keywords that are relevant to their target market and what they are looking for.

To get involved in the conversation all you need to do is click on the particular message and respond from the software, it integrates a variety of platforms and sites all in one place!

Forums and Their Search Engines

You might already know where your audience frequents, if not you may wan to chek for forums an easy way to do this is using forum search engines. A good example of this is boardreader.com.

Boardreader.com screenshot

A quick glance at these results and you can see that you can determine the questions being asked by your audience as well as the hot topics that generate the most interest.

Twitter

Twitter is a great way to check trends and find influences and followers alike, a quick search of a relevant keyword and you will be shown some topics of conversation that are ongoing right now.

Egobait!

Egobait Cartoon

 

This is a method you can use to leverage your niches top influences ego to gain more exposure! Yes sure, one can use SEO to drive traffic to your website organically, but we are talking about growth hacking methods that will not only improve your SEO organically but also drive traffic by gaining mentions from respected experts.

The truth is you need more than just solid SEO to drive leads to your site. Online marketing should always leverage an arsenal of techniques in their digital marketing campaigns to get full exposure and maximum Rand value.

 Engaging Your Audience

  • Constantly reply to forum posts and messages
  • Comment on blogs that are relevant and provide insightful information (No one likes spam)
  • Tweet, FB post and engage on all forms of social media

I know you’ve probably heard it all before, but ask yourself, have you done any of the following this week/month/year?- Posted on your FB page? Did you reply to a relevant tweet? Have you answered anyone’s questions on forums?

engagement

Engage Appropriately

It’s all well and good that you have finally found your target market, but now how do you go about starting the conversation? Quick answers that you found elsewhere rarely get the most attention on a forum.

If you have seen the advice you are giving 100 times before, what makes you think that you saying it will provide any extra value?

Your engagement will really affect your brands portrayal, so take the time to effectively answer the query.

 Summary

I have gone through some of the methods I employ to find and join the conversation. Do you have some methods you’d like to share? Feel free to comment below and JOIN THE DISCUSSION! 

Best Free SEO Tool For Keyword Research

KEYWORD_RESEARCH

Luck is when preparation meets opporunityWithout an objective place to get your data, let’s face it, your keyword research would just be a speculative luck of the draw. I don’t know about you, but I personally do not want to leave my marketing efforts to chance.

Luckily the “Big G” gives us this great free tool to aid us in our quest, introducing the Adwords Keyword Planner Tool. While this tool aids in finding the right keywords for your pay-per-click campaign, it is also invaluable for use in keyword research to improve your organic search rankings.

Google The Big G
“The Big G”

Using this tool you can now make informed decisions on what keywords are best for your business. This suite of tools will tell you which keywords have a growing or shrinking popularity and allows you to discover hundreds of new keywords in a matter of seconds.

Does that seem good to you?

Sure is.

In this guide I will show you how to gain the most value out of this tool for your SEO purposes.

Step 1: Where to find the Google Keyword Tool?

You’ll need a Google Adwords account if you don’t already have one you can sign up for one here: Click hereGoogle adwords sign-up

Once signed-in Navigate to the keyword planner tool

Tools & Analysis > Keyword Planner

You will now be shown 4 different sets of tools. Each of these options are useful in their own unique way with regard to your overall business marketing strategy.

Adwords Group of  4 Tools

The following 3 options are the once we are going to concentrate on in this guide specific which is specific to SEO.

  • Search for new keyword and ad group ideas
  • Get search volume for a list of keyword or group them into ad groups
  • Multiply keyword lists to get new keyword ideas

Step 2: Choose Your Tool

The keyword planner is not just a single tool but it is a selection of synergistic tool collections that are a must have in any SEO’s Toolbox.

Search for New Keyword and Ad Group Ideas

This is the tool I use for finding new keywords. You provide some seed keywords and the tool will find closely related keywords relevant to your business.

Search for new keyword Ideas

Lets split this into segments and really go into detail as to what each option entails.

Segment: Enter One Or More Of The Following

This is one of the most important steps, the outcome of this research is largely based on what you’ve put in here.

Here’s what you need to do to milk it for what it’s worth.

Firstly, what is your main product or service? You want to get right into the nitty gritty here, you don’t want to search broad terms, what exactly do you do and what is the potential customers thought process when trying to find your product.

I recommend entering just 1-3 keywords specific to a particular niche market you currently target.

Your landing page: What page on your website best addresses and possibly contains most of the 1-3 keywords you entered?

Your Product Category: Enter your main industry and product category, this is powerful as it gives you access to highly relevant keywords on Google’s database.

Targeting

Location Specific Targetting

All you need to do is enter the country and language your business is targetting, Or does it have the potential to meet a global audience in a specific niche?

Customize your search

Customize Search

Keyword filters: This simply lets you filter out keywords that don’t meet your criteria. For instance you may not be looking for keywords that have less than 500 searches per month.

Keyword options: Put simply this feature allows you tell Google how specific or broad to be with the result. I usually leave this as-is.

Once you’re done click “Get Ideas”, it will now display a list of keyword ideas which we will go into more depth on later in the guide.

Get search volume for a list of keywords or group them into ad groups

Google Search Volumes

Does what it says on the box, feed it a list of keywords and it will show you the search volumes for each keyword relevant to your location.

results

I’ll show you how to use this later.

Multiply keyword lists to get new keyword ideas

This tool basically multiplies 2 or 3 lists of keywords you give it and mashes hundreds or thousands out mostly gibberish but among them you will find some diamonds.

This tool is especially helpful for eCommerce SEO, it can determine multiple combinations of what potential customers might search for.

Put in some random keywords i.e. “blue, red, green, black” and in the second box put a list of products for instance, “hat, cap, headwear, beannie” and click “get search volume”

Multiplied Keywords

As you can see it has put them into groups sorted by highest search volume.

Step 3: Using The Results Page

There are also two tabs to choose from:

Two Tabs

When you click keyword ideas this is what you’ll see:

results2

As you can see it gives you the exact keyword and number of searches, very useful as you’ll see.

Hover for Trends

If you hover your mouse over this number it will show you a graph which shows the Trends data for that exact search.

Trends

You can use this info to guage whether this term is becoming more or less popular over time.

Competition: This basically shows the bidding of Adwords advertisers competing for that term. Can be used as an indicator.

Step 4: Finally, Let’s Find Great Keywords

You’ve now had a basic introduction on how to use the 3 tools we will need.

Let’s start with the Search for New Keyword and Ad Group Ideas tool.

Okay, now think of a keyword that is pretty wide a broad umbrella keyword if you will. But it must also describe your product or service.

Think
Use that nuggin

(If you created 1-3 niche market keywords from earlier, you can use them here)

Keyword Search

Now

The first thing you want to do is look at the Ad Group ideas listed here.

ad group ideas

 

You can find niche markets here by looking at the blue hyperlinks for the group.

i.e. “Search Optimization, Free SEO, Best SEO”

If you click on it you can see what keywords are part of the group. Also check the keyword ideas tab and copy anything you think will fit with your content or could make a new page paste them to a notepad or excel spreadsheet for use later.

How do you know which keywords you should keep and which you should chuck? Here are the main criteria I use:

Search volume: There’s no point targeting a keyword that only gets 5 searches a month. Higher the better.

Monetization: This is more of an art then a science, try get into the head of the searcher who needs your service.

Organic SEO Competition: This is achieved by doing further keyword research alongside competitor analysis and analysis of the SERP. Please read our tutorial on competitor analysis.

Creating Perfect Meta Titles and Descriptions

metas & titles

When talking about meta-titles and meta-descriptions, it is important firstly that you understand what they are if you don’t already.

When a person searches on google the results displayed on the serp are determined by the meta-tags on that page.

meta description & title

Your meta-title tag (The blue hyperlink) should always be 67 characters or less so that it doesn’t get shortened as it should only take up one line.Your meta description should be less than 156 characters.

First lets start with an bad example of using meta-tags. Let’s say you sell netbooks and you were creating your metas. Have you ever seen this before?

wrongMeta-Title:“Buy HP Netbook Sales Online HP Laptop Shop for Netbooks by HP”

 

This does not read well and will not help your SEO at all. Google considers this type of practice spammy and you may even be penelized.

A good one would look like this:

rightMeta-title: Check Out The HP Netbook Showdown in Exclusive Field Test”

 

As you can tell that is much more engaging, it uses powerful psychological cues with phrases like “Check Out” and “Exclusive”.

A good example of a meta description for this would be: “We put 7 HP Netbooks to the test to find out which is this months champion. Quick reviews and in-depth discussion.”

So that’s a quick run through on the basics of creating great metas & titles and improving your CTR on the serps.

 

 

Free SEO Guide: Ranking on Google in 2016

seo 2016

A lot has changed in the SEO world in 2016, your digital marketing strategy should change accordingly to accommodate these changes and updates to Googles search algorithms to give your website a better chance of ranking higher on Google’s SERP.

Rank higher 2016

1. Good ‘ol On-page SEO

  • Research topics and see what people search for the most, you can use Googles keyword planner or analytics for this. If you haven’t done keyword research in a while, do it again.
  • Make your pages: It is important to always use 1 main topic per page, use the exact match ketword only if it is natural (Google recently released their “Hummingbird” update to the algorithm which heightens the ranking factors of Broad Match keywords i.e. “Local SEO Firm” may also rank for: “Local Search Engine Optimization Company” and others. Your main search phrase should still appear in the domain URL, the title, in a header and in the content. It is very important that your site stays fresh, the content on your site needs to be updated regularly.
  • More Pages = More Rankings: Bigger sites with more content rank better! Also sculpt your page rank to rank your best pages, don’t always link to your index pages, you should try promote your pages that are about your best keywords.
  • SERP CTR Matters! Your click through rate on your sites SERP listings give search engines valuable information on whether or not to rank your site and as such better meta-titles and descriptions = better ranking now. You can find your CTR at Google Webmaster Tools > Search Queries > Top Pages. It is also important to check how it looks on a SERP emulator. Use psychological power words to draw in visitors and increase CTR. Words like; “Free, new, you, top, best” etc.
  • SCHEMA mark-up (on-site and off-site) can get huge results! It is one of the most powerful ranking factors in 2016! Use 3rd party rating and reviews sites to get off-page SCHEMA for your pages.

schemamarkup

  • Google Local Listings: Enhanced listings are your friend, contact your Google local business partner so you can update your Local listing, it is also important to make sure your maps listing is updated.
  • Be mobile friendly! The majority of users on your site are accessing it on a mobile! It was one of the biggest updates to Googles algorithm in 2015!

2. Social

social

  • Share your pages: Twitter, facebook, reddit, G+ and others are great for sharing any new blog posts or your key pages with potential customers.
  • Activity on associated social profiles: Keeping your social profiles updated and active is definitely a ranking factor for Google in 2016, it tells Google that you are a real site. Posting share-worthy content is what counts, make sure your content shows you are a thought leader in your industry.
  • Engage, comment and talk! Always be outgoing, friendly and thoughtful when posting on Social media, you don’t want your pages to be cold and empty.
  • Get buzz from experts! Get local experts in your field talking about you on social media!

3. Backlinks

Yes, you still need a few links in 2016. BUT,.. It is very important not to buy links from this guy:

Sleazy SEO

It is imperative that you get back-links that Google trusts! These are: High Authority sites, real businesses and sites with a high trust rank (You can check this on Majestic) You want to be the main content link, not a link snuck in the sidebar or footer. -Don’t match current spam patterns!

  • Links Google will most likely ignore are: Manually submitted business listings, press releases, new blogs or sites, footer links, bookmarks, forums etc.

Techniques to get Quality Backlinks in 2015

Create infographics

Link building is an integral part of any SEO strategy but it is important to make sure that you know what you’re doing. Google is provides a great service in providing users with relevant pages to what they’re searching for, and part of the way it does this is by recognizing spam for what it is, any “Black-hat back-linking” service that Google classifies as spam may negatively effect your ranking.

To keep your web reputation safe here are 5 link-building strategies that are safe or “White-hat” Google friendly back links tat you can employ in your marketing strategy.

Make Interesting Infographics

Create infographics
Create info-graphics to engage your visitors and promote shares.

If you create lot’s of great interesting infographics aimed at your target market you’ll find it creates for much more interesting content and they are also likely to be shared, and this creates back-links. Another thing to do is submit your infographics to Social Bookmarking sites.

Guest Blog and have others guest blog on your site.

Approach bloggers you follow and ask to share content on each-others blogs. This can bring traffic and leads directly from the article. It is also a way of building High PR Organic Back-Links to your site. Why not add some fresh opinion to your pages and offer your some different content for your readers.

Share On Social Media

Social Sharing
Social media and Social Bookmarking Services are great for growing brand awareness,

Get your message out there and create some buzz! Share all your new content on your social media profiles and make sure you respond to any messages to keep your profiles informative and interactive. Connect with your followers and portray your company and your brand as open, communicative and friendly.

  • Submit your posts on Reddit
  • Post your link to LinkedIn groups
  • Share it on your Facebook Page
  • Pin it to Pinterest
  • Share on Google +

Get more backlinks with Social Bookmarking

Get more backlinks with Social Bookmarking

Use Social Marketing Software to connect to all the various platforms and control your content from one place.

  • Hubspot.com is a great hub and control panel for all your Social Marketing needs.

Approach other websites for links

And I don’t mean spamming blogs with comments and spamming bulk email lists.

Whenever you share someones content or product on your blog, send them a message:

“Hey ABC, 

I just mentioned you on my website, thanks for the great work on such and such.

Regards,

John”

Whilst this is not asking them directly it’s promoting them to do the same for you.

and.

“Hey ABC,

I just created this Info-graphic about online marketing, would this interest your readers?”

The point is, approach people on a personal level and offer them something useful to share with their readers.”

Create a Brand Awareness

SEO is not just about the technical aspects of ranking a web-page, it is about generating interest and trust in your brand two, if your SEO techniques promote your brand and create a buzz, the backlinks will come naturally and organically.

Conclusion

If it sounds too good to be true, it probably is. If websites promise 1000’s of links that will get you to page one for R100 it probably is. Link-building in 2015 is all about hard-work and engaging your visitors and offering great content on social and business fronts.

 

7 Great Growth Hacking Tools for Online Marketers

Growth hacking tools

Growth Hacking is one of the most talked about terms in the online marketing world. It as been noted as a ground-breaking way for new business start-ups to accelerate growth in new many more creative ways  than are traditionally undertaken.

Wikipedia defines it as:”Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure”

Normally one would need to be a coder to take advantage of these avenues, but now thanks to the latest technology there are plenty of tools to aid marketers. In this list we will provide 10 of our top Growth-Hacking tools:

7 Imressive Growth-hacking Tools

Growth hacking tools
Growth hacking tools

1. Pay with a Tweet

This tool allows for content producers to let you view a page only once you have tweeted. Great to gain further social media attention from your readers.

2. Nimble

Nimble is a relationship management tool that allows your to gather all your clients and social contacts in one place.

3. SessionCam

A tool that let’s you record your visitors sessions and watch how they behave, they also give you access to heat-maps and other great stats. A great way to identify problem areas and improve your conversion rate.

4. Optimizely

Optimizely helps you increase engagement with your visitors by allowing for easy A/B split testing. Test page conversions easily.

5. Zapier

Zapier allows anyone to do tasks that would normally require a developer. It allows users to connect apps to easily move and automate your data. This is a great time-saver you can use it to replace repetitive events based work.

6. Mailchimp

One of the most popular bulk email marketing tools, use it to gather email addresses and send out newsletters easily to your list.

7. Hubspot

Hubspot is a leading inbound marketing and sales platform. It as a set of tools needed in any good online marketers toolkit. The tools range from SEO and landing page creators to automated email marketing campaigns.

 

 

 

 

SEO vs. PPC: Which is right for my site?

PPC vs. SEO

PPC vs. SEO
Which is better? PPC or SEO?

When starting a website you basically have two options when it comes to getting more traffic to your page. SEO & Google Adwords (PPC Advertising)

In this article we will describe some of the pros and con’s for Search Engine Optimization and Pay-per click advertising. Which is more suitable for my site and which will make me more money?

What is SEO?

Search Engine Optimization

Organic search traffic, is free! This is one of the top reasons that many website owner reach out to SEO consultants to do long-term work and generate free inbound leads in the process.

Pros

  • Once you have put in the effort to rank your website, it will not cost anything for traffic gained through organic search results.
  • SEO can cost nothing but your time to implement, even if you pay for SEO services, if you get a quality service your ROI could prove to be much better than paying for leads.

Cons

  • Ranking a webpage on Google’s local search results can be very time consuming, especially if your company has a very high competition niche.
  • SEO takes time, if you want to start converting sales through your website immediately, you may not have the time to wait for the traffic to come in from search results.

Google AdWords Pay per click campaigns
Google AdWords Pay per click campaigns

Pay-per-click Advertising (Google Adwords)

You can pay for your ads to be displayed as sponsored content at the top of the SERP (Search Engine Results Page) This can be an effective method to create awareness for a brand new website that will take some time to get ranked organically by means of SEO.

Pros

  • Results are instant, if speed is what you’re after and you want to be sure that your product is visible immediately.
  • It’s easy. The Google Adword platform is brilliant for internet marketers who want to target specific search terms and show above all organic results on the search engine.

Cons

  • While PPC advertising can be very effective if implemented on the correct page. It can be very expensive, especially when lots of other sites are also competing for the same keyword’s in your niche.
  • Finding ROI can be difficult especially on low-margin products and services, do extensive research to determine in your conversions and profit will cover the cost-per-click.

Final Conclusion

If you are a newly launched site with little to no traffic, PPC advertising is a great way to get some awareness and activity to your new page. We recommend you invest in SEO strategies for the long term, eventually most of your traffic will be much cheaper than would be expected from PPC.

A good place to start would be to do a bit of both and see what works for you. You can decide on a PPC budget for your business and start your Search Engine Optimization efforts for the long-term rewards.

Keep learning and stay updated to the latest SEO News, Articles and Guides.

 

 

 

 

 

 

 

Guide: How to write a Press Release

SEO: How to Write A Press Release

In this article we will discuss what is required to write an effective press release for your business. A press release is a written article which is released to the media.

SEO: How to Write A Press Release
Guide to writing better Press Releases

You do not need a newsworthy item to gain exposure from a press release, you can announce anything such as: Scheduled events in your company, new products or services, personal promotions or public announcements. When it comes to gaining exposure from the press, reporters are more likely to publish something they discovered from a press release. They can be vital tools in gaining the much needed exposure your business needs to generate more traffic and sales.

Step 1: Make it pop!

Press release title must be a Bold News Headline

Come up with an outstanding headline for your press release. It should be concise and clear, try getting straight to the point. Although we put this as step one to creating an effective article for press release. We recommend that you write your headline after you have a complete and ready article.

SERP.co.za recognized as quality online marketing tool. See how that works in grabbing your attention? You want to know it could help me with my Online Marketing. Your headline should make potential readers want to learn more about your product or service.

Make it bold! This is usually achieved by using larger font size and a more concise heading. Try leave out certain smaller words such as: “the” and “a”. News-grabbing headlines are commonly written in the present tense.

Use Keywords. Once you have written your article extract important Keywords that are relevant to your business and the product/service. Use the most relevant keyword in the Press Release title.

Writing the body of your press release
Writing the body of your press release

Step 2: Writing the body copy

The press release should be written in such a way that it appears as a news article. Journalists can be busy people and it is important that you communicate in a way that they like to be communicated to in.

  • Start with the date and the city that is most relevant to your business.
  • The first sentence should be thoughtful, concise and attention grabbing and should be a summary of what most of the article is covering.
  • The press release article should be compact, avoid using long sentences and paragraphs.Avoid using overly fancy wording jargon and keep a clean professional manner. Avoid repeating yourself too many times throughout the article.
  • The first paragraph should sum up your entire release and the articles following that should explain further detail into the product/service or announcement.
  • Try stick to the facts- Scheduled Events, Products, Dates, Special offers. When dealing with the news, make sure that you provide mostly concrete facts.
  • Make sure you answer all 5 of these for the potential readers-who, where, when, why, what and how?”

With the basics now done, fill in the gaps with your creative writing skills. Reread the article and rewrite until you are happy with the way your article reads. It must read like a good new article if you want to generate more interest in your business, read some examples online and try convey your message clearly in this style.

Press releases can be a great way to spread brand awareness and interest in your product but they are also a  great SEO Tool in generating organic links, bulding better backlink profile for your page in the process. Continue below.

One of our products:

Press Release Article Writing

 

 

Mastering Press Release Format

Okay so you have the basic structure together. Now it’s time to master the formatting of your article and getting it. ready for release. Your content should be one page long at the most, it should be sort and concise, no-one is going to waste their time reading 5 paragraphs of a news article unless it is national news.

  • Put “FOR IMMEDIATE RELEASE” should be displayed clearly on the top left margin of your page.
  • The headline should be in bold/larger font and should be centered at the top of the page
  •  Contact information at the end for readers to find out more

Example press release format:

Press release example
An example of how to format a press release

 

You should also then add your contact info to the very bottom the page.

Add your details to the bottom of your Press Release example

 

 

Finally, Send your press release to media outlets for distribution. We hope you enjoyed this guide, feel free to post your feedback below.

 

What is SEO?

South African SEO Company

SEO is an acronym for “Search Engine Optimization”

What is SEO?

It is the process undertaken to increase a website’s search traffic and sales conversion by increasing the website’s rank on the SERP’s (Search Engine Results Page) providing the owner with free website leads from organic local search results.

Firstly you must know there is no magic pill for ranking high on Google, it takes constant work and dedication to improve your websites visibility, especially when it comes to highly competitive keywords.

 

How Does a Search Engine (Google, Bing etc) Rank Websites?

Search engine’s promote authority and relevance using a complicated algorithm designed to show the most relevant results at the top of the page, there are many key factor’s search engines look for, some of these are-

Linking- Basically speaking, if a web-page has many other popular websites with similar content linking to your web-pages the Search Algorithms will determine your page will Gain Higher Authority and relevance. Only quality relevant “Organic” link-building is recommended, it is better to have fewer, quality links. then 1000’s of low quality irrelevant ones.

Content- You’ll need determine your websites most profitable and relevant keywords by undertaking research and analysis. A website with plenty of SEO-optimized content, will have more keywords and “long-tail keywords” and therefore will be relevant to a greater number of search-terms. You must not only concentrate on filling your sites pages with Quality, Well-Written Content that is readable and interesting, it must also be easy for the search engine to “crawl” and find your content.  You could write all your websites pages in-house or you could Hire SEO Copywriters to write Search-Engine Friendly Articles.

Usability- Search-engine algorithms can determine how effective and relevant your site is by checking certain stats- Site-loading Speed, Bounce Rate, or how long a user stays on the page and how many pages they view.

Search-engines also take into account the sites Social Media Presence and other popularity indicators. There are many other factors that can affect your websites Page Rank. If you would like to learn more about SEO and getting Organic Web Traffic to your website, stay up to date with free SEO Articles and Guides subscribe to our newsletter

SEO Made Simple. Affordable SEO Services.
SEO Made Simple. Affordable SEO Services.