Link building is an integral part of any SEO strategy but it is important to make sure that you know what you’re doing. Google is provides a great service in providing users with relevant pages to what they’re searching for, and part of the way it does this is by recognizing spam for what it is, any “Black-hat back-linking” service that Google classifies as spam may negatively effect your ranking.
To keep your web reputation safe here are 5 link-building strategies that are safe or “White-hat” Google friendly back links tat you can employ in your marketing strategy.
Make Interesting Infographics
If you create lot’s of great interesting infographics aimed at your target market you’ll find it creates for much more interesting content and they are also likely to be shared, and this creates back-links. Another thing to do is submit your infographics to Social Bookmarking sites.
- Piktochart.com allows users to create easy effective infographics
Guest Blog and have others guest blog on your site.
Approach bloggers you follow and ask to share content on each-others blogs. This can bring traffic and leads directly from the article. It is also a way of building High PR Organic Back-Links to your site. Why not add some fresh opinion to your pages and offer your some different content for your readers.
Share On Social Media
Get your message out there and create some buzz! Share all your new content on your social media profiles and make sure you respond to any messages to keep your profiles informative and interactive. Connect with your followers and portray your company and your brand as open, communicative and friendly.
- Submit your posts on Reddit
- Post your link to LinkedIn groups
- Share it on your Facebook Page
- Pin it to Pinterest
- Share on Google +
Get more backlinks with Social Bookmarking
Use Social Marketing Software to connect to all the various platforms and control your content from one place.
- Hubspot.com is a great hub and control panel for all your Social Marketing needs.
Approach other websites for links
And I don’t mean spamming blogs with comments and spamming bulk email lists.
Whenever you share someones content or product on your blog, send them a message:
I just mentioned you on my website, thanks for the great work on such and such.
Whilst this is not asking them directly it’s promoting them to do the same for you.
I just created this Info-graphic about online marketing, would this interest your readers?”
The point is, approach people on a personal level and offer them something useful to share with their readers.”
Create a Brand Awareness
SEO is not just about the technical aspects of ranking a web-page, it is about generating interest and trust in your brand two, if your SEO techniques promote your brand and create a buzz, the backlinks will come naturally and organically.
If it sounds too good to be true, it probably is. If websites promise 1000’s of links that will get you to page one for R100 it probably is. Link-building in 2015 is all about hard-work and engaging your visitors and offering great content on social and business fronts.