Below are some great free tools and free trials you can use to start your SEO campaign. All the tools on this list are recommended by us for use in your campaign.
A word of advice, when deciding to start a free trial with any of the tools below, check out guides and videos on how to use the SEO software effectively first, this is to ensure you get the most out of the trial period.
I have divided the tools into categories so that you can easily find the tools that will work well with your campaign.
SEMRush (Free Trial)- Keyword research made easy, This traffic hunting software software which helps find golden keywords with highest search volume and less competition, it also shows what your competitors rank for, this is our best recommended keyword research tool by miles!
Uber Suggest (Free) – Similar keyword list maker and suggestion tool which can then be used with google keyword tool to get search volumes and trends
Google Keyword Planner Tool (Free)- Allows you to get search volume data and discover new keywords and keyword groups to target, very powerful and intuitive.
SENuke XCR(Free Trial)- A very powerful piece of software that uses croudsource technology to easily automate all your link building efforts.
SEO Spyglass (Free Edition)- A great free tool for analyzing and copying your competitors backlinks, brought to you by SEO PowerSuite
Bing Link Explorer(Free)- competitor and backlink analysis tool
Juxseo(Free)- Free to test actionable on-page SEO reporting tool. Premium features include unlimited sites and searces and a neat white-label report you can send to your customers.